Merchandising for Boutique Hotels


A relationship between product and place that delivers a site specific connection. Our merchandise philosophy focuses on high quality, unique, destination pieces. When you want to personalize, refresh, or energize your hotel’s merchandise offering. Give your clients something to talk about.

Consultations will vary but include:

-Discussion of brand philosophy, goals and individuality
-Define location, existing client base, target client base
-Research and dowsing is done to better understand the history of the land and its stewards through time + any cultural acknowledgments
-Brief evaluation of your existing merchandise, on order and plan
-Assess where interest can be created

Following our initial consultation you will receive:

-Proposed direction, explore key influences and overall messages
-Pitch deck featuring potential items, suppliers and price points
-Customized merchandising strategy for proposed assortment
-Outline key takeaways

Distinctive Private Label Products

Give your clients the opportunity to collect something that isn’t available everywhere. Products are no longer an end in themselves but are artifacts of a larger construct.

Consultations will vary and are custom to your business needs and can include:

-Small batch product development
-Items unique to your location

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